SEO Guide - Search Engine Optimization GuideGoogle's Search Engine Optimization Tips Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Our image wasn't displayed to the user for some reason, but at least the alt text was Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images. Good practices for images • Use brief, but descriptive filenames and alt text - Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Avoid: • using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible (some sites with thousands of images might consider automating the naming of images) • writing extremely lengthy filenames • stuffing keywords into alt text or copying and pasting entire sentences. Supply alt text when using images as links - If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Avoid: • writing excessively long alt text that would be considered spammy • using only image links for your site's navigation • Store images in a directory of their own - Instead of having image files spread out in numerous directories and subdirectories across your domain, consider consolidating your images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the path to your images. "In January, 2010, Google Attracted 96.8 BILLION Searches! Discover How You Can Grab Your Fair Share of FREE Google Traffic, With an Easy to Understand SEO Guide, Written by a World Class SEO Expert."
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