Search Engine Optimization Services
 |
-
I can build a website for you, and as part of the "construction", I can optimize your website.
-
I can personally take care of your search engine optimization needs, either via face to face meeting and discussion if you are in the Yaletown, Vancouver area, or I can do it for you remotely.
-
I can sell you my guide "search engine optimization tips". Most small businesses already have a website, and usually the owner or his webmaster are already taking care of search engine optimization. In order for you to keep control of your website, and also as a matter of convenience, the easiest and cheapest way is for you to buy my "search engine optimization guide". Ten years of experience, with proven results, all the knowledge and all the tricks I learned, are all yours by buying my guide.
-
For example, instead of using the breadcrumb links on the page, a user might drop off a part of the URL in the hopes of finding more general content. He or she might be visiting the browser's address bar, believing that this will show all news from 2008. Is your site prepared to show content in this situation or will it give the user a 404 ("page not found" error)? What about moving up a directory level •
Have a useful 404 page - Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features.
You can also use Google Webmaster Tools to find the sources of URLs causing "not found" errors. Avoid: • allowing your 404 pages to be indexed in search engines (make sure that your webserver is configured to give a 404 HTTP status code when non-existent pages are requested) • providing only a vague message like "Not found", "404", or no 404 page at all • using a design for your 404 pages that isn't consistent with the rest of your site Offer quality content and services Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.
Google's Search Engine Optimization Tips Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A blogger finds a piece of your content, likes it, and then references it in a blog post While the content you create could be on any topic imaginable, here are some recommended best practices: Good practices for content • Write easy-to-read text - Users enjoy content that is well written and easy to follow. Avoid: • writing sloppy text with many spelling and grammatical mistakes • embedding text in images for textual content (users may want to copy and paste the text and search engines can't read it) • Stay organized around the topic - It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid: • dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation • Use relevant language.