How I Became A Search Engine Optimization Expert
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I never was a search engine optimization "professional". I was a businessman. I started my toy business in 1990, and built my first website in 1999. I quickly realized that the difference between being the first result on the first page of Google and being buried somewhere down below, is the difference between making a lot of money and no money at all!
I started "playing" with my website and experimenting. I spent 10 hours a day, 7 days a week. One day, I noticed that my website was the first result on Google's first page. Orders started to pour in from all over the world!
The only reason I am able to retire at the age of 53 is because I was the first result on Google's first page from 1999-2009!
I retired in early 2009. I live in Yaletown, which is a part of downtown Vancouver Canada. I spend a lot of quality time with my dog, going for long walks in the park, hiking and swimming in the lake. But..I do need some mental stimulation...
I decided that instead of letting my special knowledge be wasted, I might as well sell my search engine optimization tips in the form of a brief guide.
This will "pass the secrets on", and give me something to do. Besides offering my search engine optimization guide for sale, I am also offering the actual service, I can do it for you if you prefer, and I also build simple, functional websites with search engine optimization built in.
I cannot guarantee any results, I can only guarantee you will have a MUCH better chance of ranking well if you implement my tips and use my service.
The reason search engine optimization results can not be guaranteed is simple: Imagine I do everything "by the book", I optimize your site perfectly, but I am competing against thousands of other webmasters and optimizers that also did everything "by the book", for the exact same key words, and only a very few can be on the first page....
Don't despair. Yes, it is tough to rank well. (If it was easy, you wouldn't need to buy my guide). Have you noticed I used the words "by the book"? What makes my guide so special is that some of the tips I offer are not at all "by the book", they are very unique, and it is exactly THESE tips that will help you rank well!
I have spent 10 years, 10 hours/day, 7days/week, optimizing my websites. I have learnt a few tricks along the way, and I am happy to share them with you. I am basically telling you what I learned from 10 years of hard work, you can learn it all in one hour! Buy my Search Engine Optimization Guide Now!
On a page containing a news story, we might put the name of our site into an tag and the topic of the story into an tag. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
Google's Search Engine Optimization Tips Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Good practices for heading tags • Imagine you're writing an outline - Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Avoid: • placing text in heading tags that wouldn't be helpful in defining the structure of the page • using heading tags where other tags like and may be more appropriate • erratically moving from one heading tag size to another • Use headings sparingly across the page - Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Avoid: • excessively using heading tags throughout the page • putting all of the page's text into a heading tag • using heading tags only for styling text and not presenting structure Optimize your use of images Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Our alt text here is a brief but accurate description of the image Why use this attribute? If a user is viewing your site on a browser that doesn't support images, or is using alternative technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.